The Best Watches of 2025
A Comprehensive Guide to This Year's Top Timepieces
In 2025, the watch industry has unveiled an array of exceptional timepieces that blend innovative technology with timeless design. From luxury brands to digital pioneers, this guide explores the standout watches that have captured the attention of enthusiasts and collectors alike.
Patek Philippe Cubitus
Initially controversial for its design, the Cubitus has become a bestseller, drawing parallels to iconic models like the Nautilus.
Rating: 5
The Patek Philippe Cubitus, launched in October 2024, initially faced criticism for its design, with some deeming it too similar yet dissimilar to the Nautilus. However, it has since become a bestseller, with shortages reported by authorized retailers. This timepiece exemplifies how initial controversy can evolve into widespread acclaim, drawing parallels to other iconic models that faced similar beginnings.
— James Smith
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Audemars Piguet Royal Oak Perpetual Calendar
Celebrating AP's 150th anniversary, this model features an updated perpetual calendar function, adjustable solely via the crown.
Rating: 5
Audemars Piguet's Royal Oak Perpetual Calendar, released in 2025 to mark the brand's 150th anniversary, introduces a significant enhancement: an updated perpetual calendar function that allows adjustments using the watch's crown alone, eliminating the need for external tools. This innovation applies to three new models, including an 18-karat gold Royal Oak and stainless steel variants, as well as a white-gold Code 11.59 edition. These releases showcase AP's dedication to intricate watchmaking and modern design.
— William Brown
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Zenith Chronomaster Sport Rainbow
Integrating high precision with haute joaillerie, this vibrant timepiece showcases a rainbow-set bezel.
Rating: 4.9
Zenith's Chronomaster Sport Rainbow, unveiled during the fifth annual LVMH Watch Week, integrates high precision with haute joaillerie. This vibrant timepiece features a rainbow-set bezel, highlighting Zenith's commitment to blending technical excellence with aesthetic brilliance. It's a standout piece that captures attention with its bold design and exceptional craftsmanship.
— Michael Johnson
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Louis Vuitton Tambour Convergence
An elegant and innovative addition to Louis Vuitton's lineup, blending traditional craftsmanship with modern design.
Rating: 4.8
Louis Vuitton's Tambour Convergence, introduced at LVMH Watch Week 2025, is an elegant and innovative addition to the brand's lineup. This timepiece blends traditional craftsmanship with modern design elements, reflecting Louis Vuitton's dedication to pushing the boundaries of watchmaking. The Tambour Convergence stands as a testament to the brand's ability to harmoniously combine heritage and innovation.
— Michael Johnson
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IWC Big Pilot's Watch Shock Absorber XPL
In collaboration with Mercedes-AMG PETRONAS Formula One Team, this watch incorporates SPRIN-g PROTECT technology, offering resilience against extreme impacts.
Rating: 4.8
IWC's Big Pilot's Watch Shock Absorber XPL, developed in collaboration with the Mercedes-AMG PETRONAS Formula One Team, incorporates the SPRIN-g PROTECT technology, offering resilience against extreme impacts. Limited to 100 pieces, it features a green BMG spring and Toto Wolff's signature. This watch exemplifies IWC's commitment to innovation and durability, making it a coveted piece for collectors and enthusiasts alike.
— Emily Johnson
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